CCCC Riverside Plaza
Yitian Design Group
Short description
Shanghai,an amazing city of great charm, showcases its glamour through the fusion of prosperity and history along Huangpu river. Blowing the sea breeze of over a hundred years, in the vicissitudes of history and the exchange and mutual learning of civilizations, the traditional culture of Jiangnan region has gradually merged with modern industrial civilization, forming the unique Shanghai style culture of this city. YiTian Design Group adheres to the original design intention and plays the role of the most trusted practical expert, striving to achieve a perfect experience of brand value communication and quality space for customers. In the indoor soft and hard decoration integration design of the real experience floor of CCCC Riverside Plaza, Shanghai-style culture is integrated to create a modern Oriental financial and business model space. On the banks of the Huangpu River, the former site of Shanghai Shipyard once filled with glory now like the water under the bridge. However, through the connection of 'ships’, Shanghai-style culture has integrated eastern and western cultures here. Nowadays, in the social and historical context of urban renewal, with the rise of CCCC Riverside Plaza, the new name card alone Huangpu River, the urban residential area, the former rusty industrial area, has transformed into a beautiful lifestyle show. Together with the internationally renowned architectural design company Gensler, YiTian Design Group undertook the interior design of the public area and standard floors of two super high-rise office buildings, A and B, as well as the 18F real-life experience floor and underground commercial part of A building. The real scene experience floor consists of brand culture area, physical delivery area and hardcover model area. It integrates various ‘ship’ elements and representative elements of Shanghai-style culture such as the exhibition of historical objects, vinyl records, Shanghai-style floral design, and some of retro objects. A beautiful landscape that is harmonious between modern and traditional heritage and features Shanghai, the oriental pearl, is slowly unfolding. Because Shanghai is a city full of artistic and cultural characteristics, the designers have positioned this area as an executive financial model of modern Shanghai style. Adhering to the unique financial atmosphere and attention to detail of Shanghai style, we combine typical Shanghai-style quality that integrate Chinese and western cultures with the characteristics of CHINA COMMUNICATIONS CONSTRUCTION COMPANY LIMITED(CCCC)to create a modern financial and business space with a unique retro artistic sense. The deluxe decoration model area includes four major areas: the Sky President's Office, the Huangpu River Landscape Conference Room, the Open Office Area, and the Negotiation and Reception Area. Arranged in a crisscross pattern, highlighted the details, the space is created an integral space that breaks free from constraints with an integrated interior and exterior. A highly rhythmic office space has been created with Shanghai-style tone, perfectly blend with the surging Huangpu River outside the window against the backdrop of rising sun and setting moon, the sound of ship whistles and the breathtaking view of the sky and vast clouds.