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Interior | Exhibition & Museums

Chuancheng·Heritage


Zhouling Decoration Design Co., Ltd



Short description

Originating from Eastern culture, this exhibition showcases the diverse and essential aspects of cultural heritage, aiming to convey the core ideals of "inheritance" and "transmission of the city/culture." It combines the interpretation of Eastern intangible cultural heritage with the achievements of architectural design, merging the ancient and the contemporary. Through the architectural perspectives of the main creators, it deconstructs the inheritance of the architectural profession, the inheritance of designers, and the fusion and transmission of Eastern and Western cultures. It transcends the boundaries of time and space between the past and the present, illuminating the enduring essence of architecture and the spirit of design. Contemporary design often focuses on the structural forms, vibrant colors, and trendy elements of spaces. We try to showcase our good designs with fashionable elements and spaces, but forget that design itself should step out of its comfort zone and break free from the limitations of the time. There are ingenious ideas and constructions throughout the centuries that are worth appreciating and exploring. The profound and enduring Chinese culture has survived the test of time, and it shines brightly. Within the design community, we also compare Eastern design with modern New Oriental design techniques. However, in our current pursuit of internationalizing Eastern design with a fashionable perspective, we often blindly cater to the fast-paced trends of the younger generation while neglecting the inherent charm of Eastern design. Chinese culture has a history of 5000 years, including various art forms such as paper-cutting, traditional opera, New Year paintings, traditional Chinese painting, ceramics, martial arts, acrobatics, weaving, and tea ceremony. Calligraphy embodies refined elegance, allowing us to appreciate the strokes of brushwork, while traditional opera portrays the diversity of human emotions through its distinctive singing styles. Martial arts, a traditional folk practice, combines strength and flexibility, and ceramics, a cultural treasure, holds the secrets of centuries of kiln firing. Acrobatics, an ancient performing art, captivates us with its balance of movement and stillness, and shadow puppetry, an intangible cultural heritage, exudes simplicity and a sense of local culture through light and shadow. How can we express these cultural elements through design, seamlessly integrating them into spaces and presenting them to the public, especially the younger generation? How can we leave a lasting impression and ignite their interest in traditional culture, encouraging them to consciously inherit, develop, and innovate? These are profound topics that require in-depth research. It is not about simply piling up traditional cultural elements or adopting a "copy and paste" approach. Our aim is not to create a mismatched combination or an empty shell within a traditional framework. It is the fusion of tradition and innovation, the creation of Eastern charm through modern aesthetics, and the alignment of Eastern culture with the reshaping of design. By using modern design to explore the uniqueness of Chinese culture, we can attract more young people and allow them to better integrate into traditional Chinese culture. Our common goal is to bridge the ancient and the contemporary, enabling more young people to understand the artistry and allure of the East. I believe that the modernization of Eastern culture through design will undoubtedly attract more young people and enable them to immerse themselves in traditional Chinese culture. To ensure the longevity and continuity of such exhibition spaces, we should constantly update the exhibits and introduce more elements, such as folk music, dance, and tea ceremonies. Furthermore, we welcome the public, especially those who appreciate traditional clothing like Hanfu, to visit the exhibition halls and actively participate in the preservation of traditional culture. The exhibition hall should not only serve as a platform for showcasing Chinese culture but also become a classroom for the younger generation to learn about and appreciate traditional culture. Designers should work together to elevate the fashionability of Chinese national culture to a higher level, allowing the younger generation to better integrate into the charm of Chinese culture and jointly write a new chapter in cultural inheritance and development.

Entry details
LocationGuangzhou, China
Studio NameZhouling Decoration Design Co., Ltd
Lead designerZhou Ling
Design teamZeng Yuru, Wu Jiaxi, Zhou Junzha
Photography creditsWang Xuejun
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