Gymnasium | Sport centre

KIDZ studio

Short description

GYMNASIUM is an ecosystem of modern sports clubs built around Brazilian Jiu-Jitsu. Due to distinctive teaching methodology, children through sports develop the entire range of “soft skills” necessary for self-realization.The network's clubs are located all over the world and we had the opportunity to design the flagship in Dubai.
The interior of the new club is built in accordance with the character of the gymnasium brand and the type of activity of the company: a neutral gray background with brutal elements in the form of perforated mesh and stainless steel is a sports component that reflects the spirit of martial arts, and bright colors and graphics in navigation add dynamics, lightness and naivety. Since the club's audience consists of visitors of all ages, it was important to make the interior not too childish, but not too serious and brutal.
One of the primary tasks when designing a new club in Dubai was to correctly organize zoning in a room with a complex configuration. The nonlinear geometry of the original space set the main direction for the space-planning solution. the boundaries of functional zones (lecture hall, area for kids, crossfit), chaotically multidirectional, enhance the general asymmetry of the room.
The design features many subtle details inspired by the aesthetics of jiu-jitsu. Modular sofas with unequal layouts borrow their morphology from the tatami, an integral part of any wrestling competition. The lighting design adds graphics and detail to the clean space - long, thin lines cut through the air throughout the club area, contrasting with solid blocks of color. Track lamps, placed on these lines in a strictly defined pattern, highlight the main directions of the planning solution with bright light accents.
The zones themselves are separated into color blocks - different functional zones are assigned their own bright accent colors from the brand book. the locker room area, which is not adjacent to the main space, is highlighted with a bright entrance portal. over time, this element became the hallmark of the new club - it is clearly visible from afar, and it attracts people passing by, generating leads for the club.
Due to the design and placement of the reception desk, it was possible to quietly raise the floor for all the necessary communications - the counter, lined with black porcelain stoneware, consisting of two blocks of different sizes, hides a high podium in which all the engineering is hidden.