The Carraro Pharmacy

Studio Andreani - Spazi di Valore

Short description

The renovation of a pharmacy building, where not only the sales areas but also the offices and storage premises were part of the design. The main objective was to create a space that reflected the fundamental principle on which the client's entire business model is based, namely that prevention is as important as cure, and that the more the former is pursued, the less the latter is required. The design concept is therefore based on the idea of wellbeing, in other words, the focus was on researching and defining which environments make people feel better and at ease, ultimately turning to the theme of nature as a recurring theme. Consequently, the design and colour palettes have been textured to echo the peaceful and regenerating atmosphere of the woods: natural materials, sinuous shapes, delicate nuances, blending of materials and compositional rhythm evoke the harmony of the natural world, which, despite being repetitive and codified, offers a variability of spheres and visual stimulation that give people a sense of regeneration and a sense of continuous renewal.
The artificial lighting has been developed to reflect the effect of the sun shining through the foliage of the trees, with warm tones to enhance the warmth of the rooms and the comfort of the people who are inside them. Special attention has also been placed on olfactory stimulation by introducing soft, spring-like fragrances in the various areas, specifically designed to transmit energy and vitality and enrich the overall sensory experience.
Ultimately, it is safe to say that, thanks to the renovation activities, the pharmacy has been extensively transformed, creating a space that goes beyond the simple act of retailing pharmaceutical products, to become a space where health and well-being are celebrated, achieving harmony with nature.