The Chemistry Between Chair and Piano

Nimkat Studio

Short description

"SA" is a design company co-founded by Alireza Emtiaz and Saqar Kahkdan in Shiraz, IRAN. In a brief introduction, Sa designs and manufactures sculptural furniture inspired by the heritage of Persian calligraphy.

In addition to the main production line, SA built a unique set of instruments to raise the company's profile. The main subject of this assignment is a red upright piano. the concept of photo- sessions, was to place this piano and a chair in close proximity to each other to play the metaphorical role of lover and beloved. The red product in front of the concrete walls is a seductive and inspiring choice of color.

In the context of the love story, this brutalist space that houses the piano is called "Shah-e-Pariun" for some reason. The structure was built as a cultural and artistic complex, but was abandoned unfinished until today. As a background story In folklore literature, Shah-e-Pariun is the name of the sultan's daughter who rules over the territory of the jinns. In contemporary Iranian culture, the name refers to upper-class girls.

During the photo session, the photographer was inspired to change the views later in post-production for each image. In addition, the presence of landscapes adds a poetic layer to the story of the piano and chair. The staging evolved during the session and the crew agreed to remove the piano bench from the scene. Those viewers who play the instrument or think logically may notice the absence of the piano bench. But in general, the absence of the bench is the reason for the chemistry between the two.