CN Tower Retail Shop

II BY IV DESIGN

Project description

The CN Tower Retail Shop is located in the base of one of the world’s highest free-standing structures where each year over 2 million people visit, as a symbol of pride for Canadians. This awe-inspiring architectural wonder invites visitors to explore a multi-sensory environment infused with iconic symbols Canada’s iconography and typography. From first approach up the triple storey mezzanine space into entrance ramp, visitors get a glimpse of the energetic ‘Northern Lights-inspired’ sculptural LED-lighting display, suspended above the retail environment below. The installation is ever-changing and thematically programmable in-house, reminiscent of the Tower’s exterior lighting system, designed for night time illumination that honours the legacy of this national icon and landmark. As you enter the triple storey light-filled retail space, you are welcomed by high airy ceilings and the dynamic City Grid. Masterfully conceived and inspired by a retail fixture, made from a black metallic 3D-grid assembly, it represents Toronto’s city grid in a structural open grid format. Drawing visitors eyes upwards, the structure rises through the triple storey space with solid white plexi-glass light boxes that highlight interesting attraction facts, while seamlessly connecting to the suspended LED-lighting display, while framing a large, red maple leaf mosaic, made up of a variety of inlayed faceted tiles in a tribute to Canada’s preeminent national symbol. The low-energy lighting design is thoughtfully-considered throughout the entire space: as a unifying, conceptual feature through the ceiling installation, as a framing device delineating the iceberg retail towers and a means of ambient and spot lighting, highlighting the merchandise. The flow of movement throughout the space was well-considered, with new perspectives and thematic clusters of products around every corner. Two multi-dimensional ‘Cash Glaciers’ mirror one another, bookending each side of the exit. The CN Tower Gift Shop has received significant praise by international and local visitors, who enjoy the improved authentic details and products that proudly celebrate Canadian heritage. The firm has created an experience that successfully embodies the uniqueness and excitement of the nation within the base of the CN Tower. A new retail legacy is born, with enduring benefits worthy of the increasing global reputation and stature of Toronto, Canada.