Hefei Vanke Guangyao

Enjoydesign

Short description

Following the city's millennium pulse, VANKE GUANGYAO uses the theme of local connection for community creation, interpreting the modern and trendy oriental aesthetic culture from the perspective of young people, stimulating the cultural confidence of the community group in the fragrance of tea, and allowing young people in their golden time of life to become the protagonists of the community lifestyle.
The vivid IP image "Hanhan" is a collision of youthful power and traditional culture, fully expressing the long history of Anhui tea culture through the image of tea messenger, with the elements of cheongsam in Tang costume, possessing oriental aesthetics, modern charm and super affinity, creating a unique visual experience with super infectious power.
Inspired by a cultural journey through the canals on a tour of Yaohai, this project uses tea as a carrier to create a new modern cultural gathering place, creating a third community and a space to savour the culture of contemporary merchants and businessmen. The "walking into the yard four times" and the "roaming" landscape show the layout and mood of the space, combining classical and modern elements to achieve a fusion of ancient and simple charm and an expression of inheritance and innovation.