LANORS

FORM

Short description

Stand for the paint manufacturer Lanors was designed by architectural studio FORM for the International building and interior exhibition MosBuild.

The stand was dedicated to showcasing Lanor's new color palette. The semicircle installation adds dynamics and a sense of movement to the stand. The color corridor showcases the brand's vibrant palette, providing visitors with a unique visual experience. A smooth gradient of colors transitions from warm to cool shades. At the end of the tunnel, a mirrored surface creates the illusion of an infinite corridor. This architectural design emphasizes the dynamics of the space and highlights the subtleties involved in working with color.

The layout of the stand perfectly zones the space. The color tunnel connects the welcoming area with the reception and the lounge area, which is ideal for negotiations and discussions of exhibition materials.

A passage through the color corridor guides visitors to a lounge area featuring an amphitheater. The unique design of the stand is highlighted by the colored balls representing the company’s color palette mounted on mirrored walls. This setup creates the illusion of an endless space, immersing viewers in a different reality. The amphitheater itself has a smooth, flowing shape and is upholstered in soft textiles that seamlessly blend with the surrounding surfaces. This design fosters a sense of cohesion and unity within the space.