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Architecture | Renovations

Novo Plaza SC


Kyzlink Architects



Short description

The Novo Plaza shopping center (originally Novodvorská Plaza) is a local shopping center with various F&B and leisure options located in Prague, Czech Republic. It was originally built in 2007 in the wider center of the capital city of Prague. It was purchased by Bluehouse Capital in 2019 and at the time of acquisition, the center showed signs of aging in the aesthetic and functional perspective.
The renovation took place while the center was in operation with minimal impact on visitors and tenants. The process was divided into several phases and affected all areas of the center, including the underground parking lot, toilets, facade, exterior treatments and interiors. The most visible intervention was the brand new glazed main entrance. It is completely digital and works as an interactive screen – various content can be visualised by simple colour changes of each illuminated window frame.
In addition to a new and fresh design, there were updated the building technologies and managed to get new attractive tenants (Victory fitness, Burger King and KFC, DM drogerie, Tescoma, Rodinná Farma, Cropp, Sinsay and others). The building offers 27,500 sqm of retail, hypermarket, storage and other supportive areas. OC Novo Plaza now offers services and products in more than eighty stores spread over two above-ground floors, including cafes and restaurants.
The main idea behind the renovation is to bring calm and gentle design language. Therefore, facades are covered by bricks combined with soft earthy colours to remind importance of the building in the context of neighbourhood. But to keep modern feeling of this renovation a lot of digital technologies is implemented. Besides main digital entrance there is a lot of RGB led elements on the façade – they can support a marketing. The new flags in modern design following the newest typographic standards are also placed there.
The same concept is applied also in the interior. The relocation of escalators was needed and it allows completely new customer flow. It allows to create marketing events such as healthy food market or events for kids. Completely new customer flow also allows new tenant to come in and increase the attractiveness of this shopping centre. As a bonus a game with silhouettes hidden in glass is applied in the toilets and facilities. This all combined together brings a feeling of smart and very family friendly local shopping center.
KYZLINK ARCHITECTS is a company creating original architecture and interior design. This fully Czech company was founded in 1997 and employ a team of experienced architects, designers and engineers. We are creating urban concepts, studies of area usability, architectural concepts and studies of residential, office, commercial and public buildings.

Entry details
LocationPrague, Czech Republic
Lead designerJan Kyzlink
Design teamZbyšek Sikora, Petr Pospíšil, Ondřej Drozd
Photography creditsBluehouse Capital
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