Shanghai Ruihong Moon Bay Regeneration
FLO Landscape Design (Shanghai) Co. Limited


Short description
The project is located in Shanghai, a mega-city with constant urban transformation. Since the opening of Ruihong Tiandi Moon Bay, the project’s surrounding has undergone large-scale urbanization and renewal, bringing shifts in community lifestyle aspirations in recent years. Neighborhood commercial centers that are rich in experiences are becoming centers of urban community life.
Before the renovation, the commercial realm has lost its charm and competitiveness. The space was dull, and the experiences became rigid. It was unattractive to local residents in the neighborhood, especially to those increasingly affluent residents who have aspirations for better quality of life. The design aims to upgrade this community-based project through a micro-regeneration approach. deviating from the traditional approach of visual transformation, and turn to a micro-regeneration philosophy to both regenerate and preserve, creating sense of companionship socially and emotionally.
The project is characterized by its open network of commercial streets. Such characteristics have an ingenious commonality with a“traditional village”. We envisioned a “Garden Village”with transcendent qualities of cognitive experiences, aiming to elevate the biophysical, cultural, and social values of the project. Our design classified streets into “lifestyle scenes”. Different lifestyle zones have varying garden characteristics and textures. Small-scale geometric gardens harmoniously blend in with the overall form of the architecture, creating renewed public realm with a great sense of warmth and belonging. Eight themed gardens are placed within the street block to create rich garden village experiences. We preserved and re-used existing elements as much as possible.
Our approach of renewal is not only about being "new" in the appearance, but more importantly being "new" in the cognitive aspect of the overall gardenesque experience. The cognitive-driven approach has sustainably guided gradual restoration of public community life at Ruihong Tiandi Moon Bay.
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