The Y Restaurant

Asthetique

Project description

The Y concept is about the youth and diversity of generation Y - bold and ironic 30-40-year-old residents of the megalopolis who created the first video games and was pivotal in the Internet boom. The Y design was created to exemplify this generation’s current status as it features spaces for their children, a café, and a separate area for more sophisticated dining. Asthetíque dug deep to understand the Moscow demographic and to ensure the concept was tailored to their everyday lives . The atmosphere is light, fresh and easygoing. Here you can truly feel as if you’re in a different reality: outside the window features the same Moscow landscape, but while inside you seem to be within a theatrical stage where you’re immersed within the action. You can find aesthetics a 70’s aesthetic expressed in ideal arched forms and delicate pastel colors. . The designers clearly share the aesthetics of acclaimed American director Wes Anderson (“Isle of Dogs”, “The Grand Budapest Hotel”). They even used the same formula: bright pastel color palette + symmetry + atmosphere of magic.