Unifuns Tianfu Chengdu

CLOU Architects

Project description

UniFuns Tianfu Chengdu is scheduled to open at the end of 2020, the 42496.31 sqm UniFuns Chengdu project is an online and offline architecture with a multi-media façade system and large-area of outdoor social space. The aim is to integrate architectural form and digital promotion into a coherent whole. ONLINE AND OFFLINE INTERATION UniFuns Tianfu Chengdu presents an aesthetic inspired by the Rubik’s Cube. White pixel modules with red details and large multi-media façade system create different spatial and visual effects with the passage of time. During the daytime, the cuboid volumes blend into the orderly surroundings of the community and introduce a large area of outdoor terraces for locals to enjoy the street life. While at night, light penetrates through the openings at the joints of aluminum panels, enriching the night cityscape with a sense of futurism. The architecture can be interpreted as an interface between the virtual and physical world. PROMOTION CANVAS The project seeks to integrate both online technology and commercial sensibilities into the architecture through modulated interactive façade systems. The digital canvas, as an upgrade of traditional façade advertising, could broadcast exciting and informative content in real-time such as branding images, online advertisement, social media activities, and offline event information. FACADE GAMIFICATION In addition to the concept of “cube”, the façade was also inspired by animated game culture in the age of social media. The design features glass panels with LED curtain that could be developed into architectural platform for digital context add-ons. Within this context, the aim here is to deliver an innovative design that responds to the exciting prospect of regional development while opening up the possibilities and extending the reach of architecture.