SEMAR Joint Product R&D Design Project

The sensibility of the new generation of consumers is reviving, with a greater emphasis on ME instead of WE, generating a new wave of market opportunities.

Based on this new background of consumption, the innovation key of door hardware products is to offer new values and inject more emotional elements to differentiate themselves.

Taking the improvement of family relationships as an perspective, we managed to imbue cold hardware products with love and care to enhance family associations with such a gentle power.

Incorporating the naturalness of life into scene settings, experiential scenarios have been made around human interaction,intelligent response,comfortable serenity ,safety and reliability.

Design aesthetics also centered on visual sensations of warmth, fashion, technology and cure ,combined with comfort and light to illustrate both affinity and technology in design.