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Guanchao

M-Design Group · Guangzhou,China

  • Citation Winner 2024

    Interior Design — Retail, Shops and Stores

Guanchao by M-Design Group

Overview

In the "Guanchao" project, M-Design Group, under oriental philosophy, weaves a profound interpretation of brand culture into nature's flow. Although spaces are static, seasons evolve. People engage in dialogue with time here, resonating with culture and sensing years, enriching their spirit. In corporate brands, it's crucial to shape experiences for conversion, thus dictating design. Considerations range from brand ethos and design concepts to dwell time and sensory settings. Designers delve into scene elements such as volume, lighting, structure, black and white hues, agate scenery, art voids, creating landscape painting ambiance through rational designs that result in lively atmosphere when navigated. In corporate brands, it's crucial to shape experiences for conversion, thus dictating design. Considerations range from brand ethos and design concepts to dwell time and sensory settings. Designers delve into scene elements such as volume, lighting, structure, black and white hues, agate scenery, art voids, creating landscape painting ambiance through rational designs that result in lively atmosphere when navigated. In corporate brands, it's crucial to shape experiences for conversion, thus dictating design. Considerations range from brand ethos and design concepts to dwell time and sensory settings. Designers delve into scene elements such as volume, lighting, structure, black and white hues, agate scenery, art voids, creating landscape painting ambiance through rational designs that result in lively atmosphere when navigated.

Location
Guangzhou,China
Edition
2024
Discipline
Interior Design
Category
Retail, Shops and Stores

Project credits

Lead Designer
Yang Yirong

Recognised by LOOP

  • 2024

    Citation Winner

    Interior Design

    Retail, Shops and Stores

All 2024 winners