HBN Headquarters & Brand Center

When creating the HBN brand center, MOC would like to demonstrate the intrinsic unity of science and beauty for an ingredient-oriented brand and communicate a lasting, visible scientific beauty concept to people.

The stone used for the image wall at the entrance is changing from the rough to smooth texture, which visually and vividly demonstrates the change of skin in a long term to people walking into the showroom.

The showroom has versatile functions such as the brand image perception, visitor experience and internal staff training. The space constantly highlights the product ingredients and efficacy in the interior dialogue with consumers. The product experience area is laid out in green with large areas of floral tiles and displayed with amber-colored products so visitors can quickly go into a retro space of science and exploration.

Metals and lighting run through the space, with the focus on display shelves and product arrays, which creates a sense of order to echo the brand’s artistic aesthetic of science and skincare. On the other side of the space, a circular stand made of green transparent glass tubes forms the show stage for products.

The cylinder glass tubes mimic the test tubes in the lab, responding to the amber bottled products on the shelves. The lounge area is planned by the window, providing the function for relaxation and communication.