AY Wine Brand Identity

AY is a distinguished Turkish wine brand that proudly embraces one of Turkey’s cherished cultural symbols—the cat—by making it the brand’s natural ambassador. The name "AY," meaning "moon" in Turkish, poetically reflects the enchanting beauty of a cat’s eyes, reminiscent of the moon’s luminous glow. This unique concept pays homage to Turkey’s deep-rooted heritage and enduring affection for these beloved animals. The brand’s visual identity incorporates this cultural essence through crafted illustrations that convey AY’s national heritage and distinctive charm.

AY aims to celebrate Turkey’s cultural richness by weaving a compelling narrative that transcends borders and resonates with a global audience. By blending tradition with universal appeal, AY aspires to foster joy and connection among people worldwide.