The Architecture Of Studio MK27: Lights, Camera, Action

For the launch of our first international publication, The Architecture of Studio MK27: Lights, Camera, Action, with the prestigious Rizzoli, we have created a MK27 ideogrammatic alphabet, a language to be decoded. Written by essential gestures, each hieroglyph unveils a project presented in the book. They are also present in 27 different prints illustrating all the designs, a shodo-vintage-movie-poster-like inspired affiches, carefully crafted to accompany the book during the launching events. The material reflects our love for the primal architectural language: the croqui. It also ties the project together, and were used for all the press material, granting the same graphic language through the whole book promotion.